{"id":10004255,"date":"2019-12-31T15:17:31","date_gmt":"2019-12-31T15:17:31","guid":{"rendered":"https:\/\/www.puntamagazine.com\/alegre-atrevida\/"},"modified":"2021-01-30T02:06:40","modified_gmt":"2021-01-30T02:06:40","slug":"alegre-atrevida","status":"publish","type":"post","link":"https:\/\/puntamagazine.com\/en\/alegre-atrevida\/","title":{"rendered":"Cheerful and Daring"},"content":{"rendered":"\n

As a way to celebrate the 50th anniversary of its dominance in the world of jewelery and watchmaking, Chopard launched the L\u2019Heure du Diamant jewel watch collection, comprised of eight exquisite pieces. Craftsmen of emotions since 1860, Chopard has always been characterized by taking courageous first steps, as when they were introduced to the world of jewelry. The great leap occurred in 1969, in a context of social, cultural and artistic revolution, and it was when the House presented the collection of contemporary jewel watches. The features that marked that time were the spheres formed by hard stones such as lapis lazuli, malachite, jade or tiger’s eye; that were surrounded by diamonds and set on white gold bracelets. Between the 60s and 70s, a young clientele emerged, traveling luxuriously, respecting fashion, and working in the creative world. This audience was the one looking for opulent jewelery, but at the same time informal, cheerful and daring. Pieces that reflected the break with the past and the stiff 1950s. That style emerged in London and consisted of the appreciation of free forms. Unexpected, neglected materials predominated there, unpolished glass, hard stones, and organic materials such as coral and ivory. These elements were combined with coarse-textured gold, engraved and worked to give it the organic appearance of a tree bark, or the lunar surface.<\/p>\n\n